Product Marketer

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Product Marketer

At XMDS Holding B.V. we're looking for a Product Marketer to join our team.
Full-time · XMDS Holding B.V.

About XMDS

XMDS is the holding company for a dynamic portfolio of renowned entities Ximedes, Pecunda, KUARIO, Ginger and Vayapay, each a trailblazer in its field. These entities specialise in bespoke software solutions and innovative Software as a Service (SaaS) products, particularly in the realms of Fintech and Faretech.

About The Team

The XMDS marketing team serves as the linchpin for branding, demand generation, social media management, event coordination, and product marketing across all XMDS brands. Operating from our headquarters in Haarlem, the Netherlands, we meticulously tailor our strategies to meet the unique needs of each brand and product within the XMDS portfolio.

About The Job

For our entity KUARIO, specialising in cloud-based software for managing self-service devices and mobile micro-payments, we're currently seeking a Product Marketer who can handle technical content and express customer benefits clearly. Your job is to understand customer needs, create strong value propositions, and work closely with the product and marketing team to plan strategies for our product portfolio. You'll also create sales materials, case studies, and website content. Your role is crucial in shaping our product success by engaging our audience effectively and helping generate leads and revenue.

Your Responsibilities

  • Conduct comprehensive market research to identify customer needs, analyse market trends, and assess the competitive landscape.

  • Develop clear product messaging and create diverse marketing materials, including sales documentation, case studies, videos, website content, and other collateral to support sales efforts and enhance customer engagement.

  • Plan and execute strategic product launches, staying informed about industry trends and competitors' activities.

  • Collaborate with cross-functional teams to translate product features into compelling marketing campaigns.

  • Provide sales teams with the necessary tools, training, and support to effectively communicate product value and address customer objections.

  • Monitor and analyse key performance metrics to evaluate the effectiveness of marketing initiatives and inform decision-making processes.

Your Qualifications

  • 3+ years of (international) experience as a Product Marketer, preferably within a SaaS company.

  • Bachelor degree in Marketing, Business Administration, or a related field.

  • Strong understanding of market research, buyer personas, and positioning techniques.

  • Experience with Marketing Automation Tools (CRM / Automation); experience with HubSpot is a plus.

  • Demonstrable experience in marketing data analytics and tools.

  • Excellent communication and presentation skills in English, with the ability to articulate complex concepts clearly and persuasively.

  • Ability to thrive in a fast-paced, collaborative environment while managing multiple projects simultaneously.

What We Offer

  • A dynamic, ambitious, and international working environment with over 30 different nationalities.

  • An employer who prioritises employee well-being beyond legal requirements.

  • 27 days of annual leave, based on a 40-hour week, ensuring a healthy work-life balance.

  • 8.3% holiday pay.

  • Free lunch, parking, and fresh fruit provided when in the office.

  • Internet allowance and travel allowance to support your connectivity and mobility needs.

  • The opportunity for hybrid working, providing flexibility in your work arrangements with the option to work partially from home.

  • Monthly after-work drinks and other team activities.

  • An opportunity to learn and grow in your role, with access to training courses aligned with your professional development.

We welcome applications from candidates who believe they possess the skills and experience to excel in the role of Product Marketeer, even if they do not meet all the listed requirements. At XMDS, we are committed to fostering diversity and providing equal opportunities for all candidates. We look forward to receiving your application and the opportunity to explore how your unique talents can contribute to our dynamic team.

Apply for the job

Do you want to join our team as our new Product Marketer? Then we'd love to hear about you!